The original name was * | better. The intent was to have different pages or websites under the * | better umbrella. There would be Travel | better, Feel | better, Look | better, etc.
The problem was that * cannot be used in a domain.
We spend a lot of energy trying to be a better person but I believe most people are fine as they are. I wanted to stick with the word "better" but, in this case, better refers to how you can enhance your existing life. Things do not make you a better person but things can make you feel better, make things easier, eliminate some pressure and help you focus on what is really important to you.
Our website is filled with items to enhance your travel experience. We hope with the success of our travel collection, we will be able to broaden our attention to Feel | better and other finds.